Meeting Agenda & Explanation
Purpose:
A collaborative session hosted by Hype and Dexter with your Marketing team to define a content strategy that supports your goals.
The content strategy session is designed to produce strong content ideas, with a focus on the overall content direction and the top 3 topics to pursue in marketing.
Agenda
- Introduction to content & SEO
- Workshop content ideas
- Identify target topics
- Identify ideal topic for inbound content offer
- Next steps
Outcomes & Outputs:
To understand:
- why content is important
- where the right content strategy fits with modern SEO
- how content addresses your customers’ needs
- Come up with some strong content ideas
- Agree on which topic would make an ideal content offer
- Get direction on content & decide the ‘Top 3 Topics’
- Go over next steps
Length & Facilities
Allow 1.5 hours for this session
If we are doing this session at your location we will need:
- Access to the presentation room 15m prior to the session to setup
- A projector or screen to present on with HDMI or Universal Connector (if your screen does not support these formats please let us know prior to the session)
- Access to WiFi (please send us details prior to the session)
Your team will need to bring:
Just themselves
Who typically attends these sessions
Any marketing team members responsible for the approval of any brand assets, content, collateral or campaigns.
H&D Facilitator
Typically these sessions are facilitated by the Marketing Lead on Your Project.
Please contact Chris Hannent on chris.hannent@hypeanddexter.com or +64 21 526 421 to book in this session.
Timing:
This meeting is typically scheduled 5 weeks from Kick-off.
Internal Use Only:
Supported services:
Marketing
Snippet reference: #contentstrategysessionagenda