HubSpot CTAs

Processes and best practice guidelines for creating call to actions (CTAs) in HubSpot.

Creating CTAs Guides from HubSpot

H&D CTA Guidelines

  • Create CTAs as your first piece of content, i.e. before creating emails, blog posts, etc.
  • Where relevant CTAs should be more than just a button, e.g.
    101 awesome marketing quotes CTA
  • Where possible smart CTAs should be used
  • Where relevant Smart CTAs should be created to support key lifecycle stages